TEA, ANYONE?

Lovely tin for 40 premium afternoon blend tea bags. Text on the back reads: Keep and Carry On. On the eve of World War II, the British government printed 2.5 million posters with this message. The aim of the simple five-word statement was to convey to the country a message of reassurance for the troubled times that lay ahead. The posters went unused and were subsequently destroyed at the end of the war. Some 55 years later, a secondhand book dealer in England discovered a copy of the poster in a box of books bought at an auction. That find marked the rebirth and launch of the Keep Calm and Carry On message into the 21st century.